How Lemonaid is Embracing Upcycling with its Latest Campaign

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The green movement keep accelerating, we see sustainable brands and businesses form entirely new value-chains for their processes and products to minimise the global carbon footprint. 

Upcycling is the latest trend behind sustainability breakthroughs that has taken the industry by storm and is set to be the new face of the evolving waste management system in the circular economy.

But do you know what upcycling is and how is it different from recycling?

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Recycling vs Upcycling

Recycling uses discarded consumer materials, largely paper, metal, glass and plastic packaging and breaks them down before repurposing the composites to create new products that are often of a lesser quality to the original material use. 

Upcycling, on the other hand, does not break down the materials but alternatively refashion them, using the same materials at the start of the process to make the new products. 

The upcycled items goal is to be of better or at least equal quality than the original product sent to waste. 

Quite cool, right? 

I love the fact that upcycling can be understood as creative reuse. It’s the process of transforming by-products and waste materials from items that are otherwise useless or unwanted and transforming them into new materials or products of better quality or for better environmental value. 

The sustainable lifestyle is just getting much more fun, at least in my opinion.

The result is that the waste by-products are given a new life as something useful or creative and in many cases, such as Lemon-Aids Upcycling Campaign, uniquely innovative.

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Lemonaid Upcycling 

Lemonaid is a brand that has taken part of this growing trend of raising awareness for the need to recycle and reuse materials and develop unpreceded ways to repurpose material waste and push ahead with the green revolution. 

Lemonaid started to transformed their vision into reality in the bohemian and vibrant area of Hamburg, St.Pauli, in 2008. 

An organic and Fairtrade-certified soft drink that not only desire to slake your thirst, they are passionate about making a social change too.

They pay higher prices for the raw ingredients and by doing so, they support fair, dignified farming.This allows local farmers to afford improvements to their own living conditions and implement community projects within their area.

We want to change the world drink by drink

(Lemonaid Website)

Every bottle purchased supports the Lemonaid & ChariTea Foundation. So far they have raised more than € 2.000.000 which the organization will be using for a variety of social projects in the growing regions. 

You can read more about their incredible projects on their website. 

What I love and which also is the main purpose of this article, is that they’re not only focusing on parts of the world that’s is frequently disadvantaged in the global economy, they also support local initiatives which work to improve social, economic and ecological structure.

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With their new campaign they are now changing the focus to their consumers and their initiative to Upcycle the bottles and crates “From trash to treasure”. Lemonaid believe bottles and crates are more than just empties. 

That’s why they have started this innovative DIY projects of all sizes, in collaboration with the creative Ghostblasters. In a few simple steps, you can upcycle their packaging materials into unique creative and handy household items that are easier on the eye and much more appealing than any other mass-produced products.

I think it’s time we get out hands dirty and start explore out creative sides in a more sustainable way. Lemonaids Upcycling DIY tutorials will show you how to transform their bottles and crates into vases, lights, sugar shaker, soap dispenser, stools and much more. 

Maybe this will be the Christmas present of the year?

Upcycling has huge potential to create positive impact on the environment and the way we think about objects otherwise destined for landfill, looking at waste instead as the building-blocks of something that altogether new and useful.


This article was originally published on HBC Magazine and written by Lilo Ask-Henriksen.